Capabilities
Resources are precious – especially yours. We take the best of what a leading global agency can deliver and package it effectively, preserving your resources and delivering what you expect. We have expertise, know-how and resources in all the communications disciplines. But we don’t favor one over another. We make unbiased recommendations driven by what’s best for you. In fact, we are as likely to recommend digital marketing or print advertising as we are media relations, if that’s what will deliver the best results. We integrate our approach at the strategic level to provide clients with the most efficient and most effective solutions. We are for real. (Take a look and see how we make things happen.)
Here's what we do:
Here's what we do:
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Strategic Communications and Investor Relations
We spell out where to focus, how to prioritize, and how success will be measured. When planning communications, we begin with an understanding of your target audiences’ motivating needs. Then we cater to their sensibilities, meeting them where they're at, then bringing them along to where you want them to be, ensuring your organization is appropriately and strategically positioned with analysts, investors, and all stakeholders |
Integrated Marketing Communications
It’s about the right messages, delivered through the right channels, to the right market segments. There is no one-size-fits-all solution when it comes to integrated marketing. Depending on the client, we may blend online and offline strategies, but always around a single message and creative execution. Typically, the best plans combine marketing, public relations, advertising, internal and external engagement, and the often-overlooked sales promotion and support. |
Communications Campaigns
We create and execute insight-based content and thought leadership campaigns that covey what is differentiated about our client and meaningful to their audiences. Sometimes these campaigns live in print and broadcast applications, and sometimes we take advantage of digital innovations, such as geo-targeting, in-banner videos, and in-content promotion. Sometimes we do all of the above. Whatever the recipe, our campaigns are effective, efficient and valuable. |
Content Marketing
Market research tells us that 80 percent of decision makers prefer to get company information in a series of articles rather than an ad. With the content we develop – stories, case studies, videos, blogs and white papers, for example – we provide the framework for making your target market smarter about a topic, trend, issue or challenge that your company is uniquely qualified to address. |
Public Relations and Media Relations
Often public relations has the biggest impact on earning credibility and on building and protecting brands. Our public relations work is designed to support specific business objectives, which typically requires changing attitudes, perceptions or behavior. Media relations is a core component of this work but not the limit; programs extend to social media, strategic partnerships and brand engagement. |
Employee Engagement
No amount of external work will trump the power of your own employees as builders, believers and promoters of your brand. You’ve got to build from the inside out. Whether through internal change management or external marketing and promotions, employee engagement doesn't just boost productivity and morale. Those organizations with highly engaged employees have double (yes, double) the rate of success than those organizations without. |
Brand Development and Positioning
Brand positioning involves creating a unique and recognized perception about your organization, your products, your services or your people. It doesn't happen by mistake. When it comes right down to it, branding is about creating a bond between you and your target audience. Brand development and positioning are key components of your entire marketing program because they articulate not only what you do and how you do it, but why you do it in the first place. |
Crisis Communications and Reputation Management
Every stakeholder has the potential to enhance or destroy your reputation. And without a good reputation you’re sunk. Having a long-term plan that integrates business strategy, marketing and communications is key for sustainable success. We focus on maximizing brand equity while minimizing brand risks. |